GUIDESServer-side tracking,
Server-side tracking,
explained.
FEATURES
- Server-side tracking for ShopifyTRACK ATLAS sends every Shopify conversion to Meta, Google Ads and Pinterest from the browser and the server, deduplicated by event id.
- Meta Conversions API app for ShopifyTRACK ATLAS sends Shopify events to the Meta Conversions API next to your pixel, with deduplication, hashed match data, fbc and fbp, and retries.
- Google Ads server-side conversions for ShopifyTRACK ATLAS records Google Ads conversions in the browser and sends ad-click conversions server-side with enhanced conversion data and consent.
- Pinterest Conversions API app for ShopifyTRACK ATLAS sends Shopify events to the Pinterest Conversions API next to your Pinterest tag, deduplicated, with hashed match data and the epik click id.
- Shopify attribution by channel, campaign and adTRACK ATLAS credits every Shopify order to its channel, campaign, ad set and ad from its own first-party data, with ad spend, ROAS and profit per row.
- Shopify profit, ROAS and MER reportingTRACK ATLAS shows net profit, margin, ROAS, MER, POAS and CPA for a Shopify store, with product costs, payment fees, shipping and ad spend.
- Tracking health and delivery diagnostics for ShopifySee what your Shopify store sends, which sales reached Meta, Google Ads and Pinterest, what was refused and why, and when capture drops.
- Ask Claude or ChatGPT about your Shopify store with TRACK ATLAS InsightsTRACK ATLAS Insights is a read-only connector that lets Claude and ChatGPT answer questions about your sales, campaigns, attribution and tracking health.
GUIDES
- Best server-side tracking apps for Shopify in 2026Thirteen server-side tracking options for Shopify compared on price, pricing model, ad platforms and who each one suits. Prices checked October 2026.
- Best Meta Conversions API apps for Shopify in 2026The ways to send Shopify events to the Meta Conversions API compared: free Shopify app, tracking apps and server-side GTM. Prices checked October 2026.
- Best attribution tools for Shopify in 2026Shopify attribution tools compared on price, what the price scales on, attribution models and server-side signal. Prices checked October 2026.
- Best profit tracking apps for Shopify in 2026Shopify profit tracking apps compared on price, order limits, which costs they track and whether they also handle attribution. Prices checked October 2026.
- How to set up the Meta Conversions API on ShopifyThe three ways to send Shopify events to the Meta Conversions API, what each sends, and how to check deduplication and Event Match Quality.
- Meta pixel and Conversions API deduplication, explainedHow Meta matches a browser event and a server event into one conversion: event_id and event_name, the 48-hour window, and the fbp fallback.
- Google Ads enhanced conversions on ShopifyWhat enhanced conversions send, how they differ from offline click imports, the 63 and 90 day limits, and consent rules in the EEA, UK and Switzerland.
- Pinterest Conversions API on ShopifyHow to send Shopify events to the Pinterest Conversions API: required user data, the epik click id, deduplication with the Pinterest tag, and timing.
- How to track sales from ChatGPT and other AI assistants on ShopifyChatGPT tags its links with utm_source=chatgpt.com. How to find AI assistant visits and orders in Shopify, and what referrers other assistants leave.
- Why Meta Ads Manager purchases don't match Shopify ordersThe reasons Meta reports more or fewer purchases than Shopify: attribution windows, view-through credit, modelled conversions, cross-device and tracking gaps.
- How to improve Meta Event Match Quality on ShopifyWhat Event Match Quality measures, which customer data raises it, how to hash it, and the Shopify-specific fixes that move a score from OK to Great.
- UTM parameters and click ids for Meta, Google Ads and PinterestThe URL parameters to set on Meta, Google Ads and Pinterest ads so every order can be traced to its campaign, ad set and ad, with copy-ready templates.
- Shopify thank you page tracking after checkout.liquid and additional scriptsCheckout.liquid, additional scripts and script tags no longer run on Shopify's checkout and thank you pages. How to track purchases with web pixels instead.
- Google Consent Mode v2 on Shopify, and what it means for server-side trackingHow Google Consent Mode v2 works on Shopify, which consent signals Google needs, and how consent should travel with server-side conversions.
- ROAS vs MER vs POAS: which number to run a Shopify store onWhat ROAS, MER, POAS and break-even ROAS measure, how to calculate each one, and when each is the right number for a Shopify store.
COMPARISONS
- TRACK ATLAS vs Elevar (Audiense Online)Price, destinations and setup compared for Shopify stores choosing between TRACK ATLAS and Elevar, now sold as Audiense Online.
- TRACK ATLAS vs TrackBeeTRACK ATLAS and TrackBee compared on pricing model, ad platforms, store platforms and reporting for Shopify brands.
- TRACK ATLAS vs LittledataHow TRACK ATLAS and Littledata differ on price, destinations and reporting for Shopify stores sending server-side conversions.
- TRACK ATLAS vs WeltPixelWeltPixel charges a flat $39 for unlimited orders and nine destinations. How it compares with TRACK ATLAS on price, destinations and reporting.
- TRACK ATLAS vs AnalyzifyTRACK ATLAS and Analyzify compared for Shopify: price, server-side destinations, GA4, attribution models and setup.
- TRACK ATLAS vs StapeA ready-made Shopify tracking app versus hosted server-side Google Tag Manager: what TRACK ATLAS and Stape each do, cost and need from you.
- TRACK ATLAS vs TracklutionTRACK ATLAS and Tracklution compared: pricing by orders or by events, destinations, store platforms and reporting for Shopify stores.
- TRACK ATLAS vs TrackifyTrackify covers Meta, TikTok and Snapchat from $8.99 a month. How it compares with TRACK ATLAS for Shopify stores on Meta, Google and Pinterest.
- TRACK ATLAS vs AttribulyTRACK ATLAS and Attribuly compared for Shopify: pricing model, attribution models, destinations, Klaviyo and profit reporting.
- TRACK ATLAS vs Polar AnalyticsTRACK ATLAS and Polar Analytics compared for Shopify: price, attribution, profit reporting, ad platform signals and AI assistant access.
- TRACK ATLAS vs WeTrackedTRACK ATLAS and WeTracked charge the same entry price. How they differ on ad platforms, store platforms, reporting and AI assistant access.
- TRACK ATLAS vs AimerceTRACK ATLAS and Aimerce compared on price, ad platforms, Klaviyo support and reporting for Shopify stores.
- TRACK ATLAS vs Triple WhaleA focused server-side tracking tool or a full analytics suite: TRACK ATLAS and Triple Whale compared on price, scope and setup.
- TRACK ATLAS vs Shopify's Facebook & Instagram appShopify's free Meta app already uses the Conversions API. When that is enough, and when a server-side tracking app adds something.
ALTERNATIVES
- Elevar alternatives for Shopify server-side trackingSix alternatives to Elevar (now Audiense Online) for Shopify server-side tracking, with published prices and what each one sends.
- TrackBee alternatives for Shopify server-side trackingAlternatives to TrackBee for Shopify server-side tracking, with published prices, what each scales on and which stores each one fits.
- Littledata alternatives for Shopify trackingAlternatives to Littledata for Shopify server-side tracking, with published prices and which ones report attribution without GA4.
- WeTracked alternatives for Shopify server-side trackingAlternatives to WeTracked for Shopify server-side tracking, with published prices, what each one scales on and who each one fits.
- Triple Whale alternatives for ShopifyAlternatives to Triple Whale for Shopify attribution and profit, with published prices and what each one does instead. Prices checked October 2026.
- WeltPixel alternatives for Shopify conversion trackingAlternatives to WeltPixel for Shopify server-side tracking, with published prices and which ones add attribution and profit reporting.
- Analyzify alternatives for Shopify trackingAlternatives to Analyzify for Shopify server-side tracking, with published prices, free trials and which ones work without GA4.
GLOSSARY
- What is a Conversions API?A Conversions API lets a store send conversions to an ad platform from its server instead of only from the shopper's browser.
- What is server-side tracking?Server-side tracking sends conversion events to ad platforms from a server rather than only from browser pixels, so fewer conversions are lost.
- What is event deduplication?Event deduplication is how Meta and Pinterest keep one copy when the same conversion arrives from the browser pixel and the server.
- What is Event Match Quality (EMQ)?Event Match Quality is Meta's 0 to 10 score of how well the customer data in Conversions API events matches Meta accounts.
- What are fbc and fbp?fbc is Meta's click id built from the fbclid on an ad click; fbp is Meta's browser id. Both help match events to people.
- What are gclid, gbraid and wbraid?gclid, gbraid and wbraid are Google Ads click ids added to ad clicks; they link a later conversion back to the click.
- What is epik?epik is Pinterest's click id. It is added to Pinterest ad clicks and stored by the Pinterest tag in the _epik cookie.
- What is an attribution window?An attribution window is how long after an ad click or view a platform still credits a conversion to the ad. Meta's default is 7-day click, 1-day view.
- What is ROAS?ROAS, return on ad spend, is revenue attributed to ads divided by ad spend. A ROAS of 3 means $3 of revenue for every $1 spent.