Best attribution tools for Shopify in 2026

Shopify attribution tools compared on price, what the price scales on, attribution models and server-side signal. Prices checked October 2026.

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UPDATED 8 OCTOBER 2026BY THE TRACK ATLAS TEAM

Short answer: for attribution with server-side tracking at a small store price, TRACK ATLAS (from $49 per month) and TrackBee (from 79 euros). For a full analytics suite, Triple Whale (free plan, paid from $219). For multi-touch models and large ad budgets, Northbeam, Polar Analytics and Wicked Reports. For revenue-based pricing with a refund guarantee, Hyros. For many models at a low entry price, Attribuly (from $19 per month, priced by tracked events). We make TRACK ATLAS; prices were read from each vendor's page or Shopify App Store listing on 6 and 8 October 2026.

The comparison

Tool	Starting price	Scales on	Attribution models	Sends signal to ad platforms
TRACK ATLAS	$49/mo, 500 orders	Orders	Last click (non-direct), first click	Meta, Google Ads, Pinterest
TrackBee	79 euros/mo, 25,000 euros revenue	Revenue	Reporting by channel and campaign	Meta, Google Ads, TikTok, Pinterest, Snapchat and more
Analyzify	$145/mo, 5,000 orders	Orders	First click, last non-direct click, last click, any click	GA4, Meta, TikTok, Google Ads
Attribuly	From $19/mo for 40,000 credits (1 event = 1 credit)	Tracked events	First click, last click, linear, position; custom and AI model on Enterprise	Meta, TikTok, Google Ads, Klaviyo
Triple Whale	Free; Foundation $219/mo	GMV and package	First, last, linear, Triple Attribution, Total Impact and more (first and last on Free)	Meta, Google, TikTok, Reddit, X and more
Hyros	$230/mo, up to $20,000 tracked revenue	Tracked revenue	Customisable models	Meta, Google, TikTok
Wicked Reports	$499/mo, up to $2.5M yearly revenue	Yearly revenue	First click, first opt-in, last click, re-opt-in, full impact	Meta (add-on), Google Ads
Cometly	Not public; priced by pageviews	Pageviews	8 models including first, last, last non-direct, linear and U-shaped	Meta, Google, TikTok, Microsoft, LinkedIn, Reddit
Polar Analytics	From $750/mo	Online GMV	Multi-touch, incrementality tests	Meta, Google Ads (contact sales)
Northbeam	Starter from $1,500 (quote); Professional $3,500/mo	Ad spend and data volume	First, last, last non-direct, linear, clicks only, clicks plus views	Meta, Pinterest and others

How to choose

Match the price model to your store. Order-based plans suit stores with high order values; revenue- or spend-based plans grow with your sales.
Pick models you will act on. A model you cannot explain to your team will not change a budget decision.
Check the data underneath. Attribution is only as good as the click ids and UTMs captured on the store. Ask how each tool keeps them through checkout.
Look at the platform numbers too. A tool that shows Meta's and Google's own figures next to its own makes the gaps visible.

TRACK ATLAS in one paragraph

TRACK ATLAS captures click ids and UTMs on the Shopify store, credits each order to its channel, campaign, ad set and ad, imports Meta and Google Ads spend, and shows ROAS, CPA and profit per row next to each platform's own figures. It also sends conversions server-side to Meta, Google Ads and Pinterest. Plans start at $49 per month for 500 orders with a 14-day free trial.

Questions

Which Shopify attribution tool is cheapest?

Of the paid plans here, Attribuly starts lowest at $19 per month for 40,000 tracked events, then TRACK ATLAS at $49 for 500 orders, TrackBee at 79 euros and Analyzify at $145. Triple Whale has a free plan with first and last click only.

Do I need multi-touch attribution?

Multi-touch models spread credit across several touches and suit brands with long journeys and large budgets. Last non-direct click, the model Shopify and GA4 use, is simpler to check against your orders.

Do these tools also send conversions to Meta?

Most do now: TRACK ATLAS, Northbeam, Polar, Hyros, Wicked Reports, Triple Whale and TrackBee all send signal back to Meta, on some plans as an add-on.

SOURCES

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