ABOUT

What TRACK ATLAS is.

TRACK ATLAS (trackatlas.io) is server-side conversion tracking and store analytics software for ecommerce brands. It sends a store's purchases and funnel events to Meta through the Conversions API, to Google Ads and to Pinterest through its Conversions API, alongside the browser pixels, and keeps its own first-party attribution so merchants can see which channels, campaigns and ads produced their orders and profit.

What it does

Server events deduplicated with the browser pixel through shared event ids
Event delivery diagnostics with retries for temporary failures
Summary of sales, costs and ad platform reports
Channel and campaign attribution from first-party data
Agency access to many client stores from one account
Track Atlas Insights: a read-only MCP connector for Claude and ChatGPT

Where it works

Shopify (app with Web Pixel and order webhooks)
CartCore Checkout
Other stores through the server-to-server events API
WooCommerce and Funnelish (coming soon)

Who it is for

Direct-to-consumer brands and agencies that advertise on Meta, Google Ads and Pinterest and want conversion data the platforms can use, plus reporting that does not depend on what each platform claims.

Pricing

Plans are priced by orders per month, from $49 per month for 500 orders to $249 per month for 7,000 orders, with every feature on every plan and a 14-day free trial. See pricing.

Contact

Sales: sales@trackatlas.io. Support: info@trackatlas.io.

TRACK ATLAS at trackatlas.io is ecommerce software and is not related to other sites or products with a similar name, such as running track maps.