TRACK ATLAS vs Elevar (Audiense Online)
Price, destinations and setup compared for Shopify stores choosing between TRACK ATLAS and Elevar, now sold as Audiense Online.
Short answer: Elevar (now Audiense Online) covers more destinations, including GA4, TikTok and email platforms, and starts at $225 per month for 2,000 orders. TRACK ATLAS covers Meta, Google Ads and Pinterest with every feature on every plan, starting at $49 per month for 500 orders. Choose Elevar for a wide destination list; choose TRACK ATLAS if you advertise on those three platforms and want attribution and costs in the same dashboard.
At a glance
| TRACK ATLAS | Elevar (Audiense Online) | |
|---|---|---|
| Price | $49, $149 or $249 per month for 500, 3,000 or 7,000 orders | From $225 per month for 2,000 orders; $650, $1,250 and from $3,000 for higher volumes |
| Price scales on | Orders per month | Orders per month, plus a per-order rate above the plan |
| Destinations | Meta (Conversions API and pixel), Google Ads, Pinterest (Conversions API and tag) | 40+ advertised, including Meta, Google Ads, GA4, TikTok and Klaviyo; 2 to 25 included by plan, $125 per extra destination |
| Store platforms | Shopify; CartCore Checkout; other stores through a server-to-server events API; WooCommerce and Funnelish coming soon | Shopify and Shopify Plus, including headless; API for other platforms on higher plans |
| Free trial | 14 days | 15 days on Core, Advanced and Premium |
| Setup | Self-serve Shopify connect | Self-serve, or paid expert installation |
| Attribution dashboard | Yes: channels, campaigns, ad spend, costs and profit | Focus is on data quality and delivery to destinations |
Pricing
Both price by orders per month. Elevar's published plans start at $225 per month for 2,000 orders on Core, with $0.50 per extra order, and the number of destinations is capped by plan. TRACK ATLAS publishes three plans at $49, $149 and $249 per month for 500, 3,000 and 7,000 orders, and every plan includes every destination and feature.
Destinations
This is the main difference. Elevar sends to a long list of ad, analytics and marketing platforms. TRACK ATLAS sends to three: Meta through the Conversions API alongside the pixel, Google Ads, and Pinterest through its Conversions API alongside the tag. Browser and server events share an event id so Meta and Pinterest count each conversion once.
Reporting
TRACK ATLAS keeps its own first-party attribution: orders by channel, campaign, ad set and ad, with imported ad spend from Meta and Google Ads, product costs and payment fees, so ROAS and profit sit next to the tracking. Elevar focuses on getting accurate data into the tools you already use for reporting.
Which to choose
- Choose Elevar if you need GA4, TikTok, Klaviyo or other destinations from one tool, or a headless or non-Shopify platform on an enterprise plan.
- Choose TRACK ATLAS if Meta, Google Ads and Pinterest are your ad channels and you want server-side tracking plus attribution, spend and profit in one dashboard at a lower entry price.
Questions
Is Elevar still available?
Yes. The product continues under the Audiense Online name and getelevar.com redirects to audiense.com. The Shopify app is still listed as Elevar Conversion Tracking.
Which one costs less for a store with 2,000 orders a month?
TRACK ATLAS Business is $149 per month for up to 3,000 orders. Elevar Core is $225 per month for 2,000 orders and two destinations, based on the prices published on 6 October 2026.
Does TRACK ATLAS send data to GA4, TikTok or Klaviyo?
No. TRACK ATLAS sends to Meta, Google Ads and Pinterest. If you need GA4, TikTok or email platforms as destinations, Elevar covers them.
SOURCES
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