TRACK ATLAS vs TrackBee
TRACK ATLAS and TrackBee compared on pricing model, ad platforms, store platforms and reporting for Shopify brands.
Short answer: TrackBee prices by tracked revenue and lists more destinations, including TikTok, Snapchat, Microsoft Ads and Klaviyo. TRACK ATLAS prices by orders and focuses on Meta, Google Ads and Pinterest, with attribution, ad spend and costs in the same dashboard. High order value stores often pay less on an order-based plan; low order value, high volume stores may pay less on a revenue-based one.
At a glance
| TRACK ATLAS | TrackBee | |
|---|---|---|
| Price | $49, $149 or $249 per month for 500, 3,000 or 7,000 orders | 79, 199 or 449 euros per month for 25,000, 100,000 or 500,000 euros of tracked revenue (2, 4 or 6 stores); custom above |
| Price scales on | Orders per month | Tracked revenue, with a per 1,000 euro rate above the plan |
| Destinations | Meta (Conversions API and pixel), Google Ads, Pinterest (Conversions API and tag) | Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, GA4, Klaviyo and more |
| Store platforms | Shopify; CartCore Checkout; other stores through a server-to-server events API; WooCommerce and Funnelish coming soon | Shopify |
| Free trial | 14 days | 30 days, no card |
| AI assistant access | Read-only connector for Claude and ChatGPT, $19 per month add-on | Insights add-on, 19.99 euros per month |
Pricing model
The two tools meter different things. TrackBee counts the revenue it tracks: a store doing 100,000 euros a month sits on the 199 euro plan whatever its order count. TRACK ATLAS counts paid orders: a store with 3,000 orders a month sits on the $149 plan whatever its revenue. Work out both for your own average order value before you compare.
Ad platforms
TRACK ATLAS sends to Meta through the Conversions API and pixel, to Google Ads, and to Pinterest through its Conversions API and tag, with browser and server events sharing an event id for deduplication. If TikTok, Snapchat or Microsoft Ads matter to you, TrackBee covers them and TRACK ATLAS does not.
Reporting
Both include reporting. TRACK ATLAS attributes orders to channel, campaign, ad set and ad from its own first-party data, imports spend from Meta and Google Ads, and adds product costs, payment fees and shipping so ROAS sits next to profit.
Which to choose
- Choose TrackBee if you advertise on TikTok, Snapchat or Microsoft Ads, or want Klaviyo as a destination.
- Choose TRACK ATLAS if your spend is on Meta, Google and Pinterest and an order-based price suits your order value.
Questions
How does TrackBee price compared with TRACK ATLAS?
TrackBee prices by tracked revenue in euros, starting at 79 euros per month for 25,000 euros of revenue. TRACK ATLAS prices by orders, starting at $49 per month for 500 orders. Which is cheaper depends on your average order value.
Do both work alongside my existing pixels?
Yes. Both send server-side events next to the browser pixels, and both are built for Shopify stores.
Which ad platforms does TRACK ATLAS not support?
TRACK ATLAS does not send to TikTok, Snapchat, Microsoft Ads, GA4 or Klaviyo. TrackBee lists those among its destinations.
SOURCES
Try TRACK ATLAS free for 14 days.
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