TRACK ATLAS vs WeltPixel
WeltPixel charges a flat $39 for unlimited orders and nine destinations. How it compares with TRACK ATLAS on price, destinations and reporting.
Short answer: WeltPixel is the lower-cost choice for sending conversions: a flat $39 per month for unlimited orders and nine destinations, including GA4, TikTok and ChatGPT ads. TRACK ATLAS sends to Meta, Google Ads and Pinterest and adds the reporting: attribution by campaign and ad with ad spend, costs and profit. Choose WeltPixel to deliver data to many platforms; choose TRACK ATLAS to also see which ads make money.
At a glance
| TRACK ATLAS | WeltPixel | |
|---|---|---|
| Price | $49, $149 or $249 per month for 500, 3,000 or 7,000 orders | Free to 100 orders a month (GA4 only); Plus $39 per month or $390 per year, unlimited orders |
| Price scales on | Orders per month | Flat price |
| Destinations | Meta (Conversions API and pixel), Google Ads, Pinterest (Conversions API and tag) | Meta, Google Ads, GA4, TikTok, Pinterest, Snapchat, Reddit, Klaviyo, ChatGPT ads |
| Store platforms | Shopify; CartCore Checkout; other stores through a server-to-server events API; WooCommerce and Funnelish coming soon | Shopify; a separate Magento extension |
| Free trial | 14 days | No trial; free plan for GA4 |
| Reporting | Attribution by channel, campaign, ad set and ad, with spend, costs and profit | No attribution models or profit reporting stated |
| Setup | Self-serve Shopify connect | No-code install, no Google Tag Manager |
Which to choose
- Choose WeltPixel if you need GA4, TikTok, Snapchat, Reddit or Klaviyo as destinations, or the lowest price at high order volume.
- Choose TRACK ATLAS if your ads run on Meta, Google and Pinterest and you want attribution, ad spend and profit in the same tool, with each sale's delivery visible.
Questions
Is WeltPixel cheaper than TRACK ATLAS?
Yes for most stores. WeltPixel Plus is $39 per month with unlimited orders. TRACK ATLAS is $49 per month for 500 orders, $149 for 3,000 and $249 for 7,000.
Which sends to more platforms?
WeltPixel: Meta, Google Ads, GA4, TikTok, Pinterest, Snapchat, Reddit, Klaviyo and ChatGPT ads. TRACK ATLAS sends to Meta, Google Ads and Pinterest.
What does TRACK ATLAS add?
Reporting: orders attributed to channel, campaign, ad set and ad with imported ad spend, product costs, fees and profit, a per-sale record of what each platform accepted, and a read-only connector for Claude and ChatGPT.
SOURCES
Try TRACK ATLAS free for 14 days.
Start free trial