Meta Conversions API app for Shopify
TRACK ATLAS sends Shopify events to the Meta Conversions API next to your pixel, with deduplication, hashed match data, fbc and fbp, and retries.
TRACK ATLAS runs your Meta pixel in the browser and sends the same events to the Meta Conversions API from the server, with one shared event id per event. Purchases are keyed on the Shopify order id and also sent from Shopify's order webhook, so a sale reaches Meta even when the browser never fires.
Events
PageView, ViewContent, Search, AddToCart, InitiateCheckout, AddShippingInfo, AddPaymentInfo, Purchase and Lead.
Match data sent with each event
| Field | Source |
|---|---|
| Email, phone, first and last name, city, region, postcode, country | Checkout and order, hashed with SHA-256 |
fbc | Built from the fbclid on landing and kept in a first-party cookie for 90 days |
fbp | Meta browser id cookie |
| IP address and user agent | The shopper's browser, not our server |
| External id | Customer id when known, hashed |
What else is included
- Several pixels per store, all receiving server events.
- Retries for temporary errors, and a per-sale record of what Meta accepted or refused, with the reason.
- With a connected Meta ad account: spend, clicks, impressions and Meta's purchases by campaign, ad set and ad next to TRACK ATLAS figures.
Price
$49, $149 or $249 per month for 500, 3,000 or 7,000 orders, with a 14 days free trial. Meta, Google Ads and Pinterest are all included.
Questions
Can I send to more than one Meta pixel?
Yes. A store can have several Meta pixels; every enabled pixel receives the server-side events.
Do I need a Conversions API token?
You can paste a Conversions API access token from Events Manager, or connect your Meta account and choose the pixel.
Can I test before going live?
Yes. Add a test event code and events show in Events Manager's Test events tab.
SOURCES
Try TRACK ATLAS free for 14 days.
Start free trial