Pinterest Conversions API app for Shopify
TRACK ATLAS sends Shopify events to the Pinterest Conversions API next to your Pinterest tag, deduplicated, with hashed match data and the epik click id.
TRACK ATLAS loads your Pinterest tag in the browser and sends the same events to the Pinterest Conversions API from the server, with one event id per event so Pinterest keeps a single copy. Purchases also go out from Shopify's order webhook.
Events
| Shopper action | Pinterest event |
|---|---|
| Page view | page_visit |
| Product view | view_content |
| Search | search |
| Add to cart | add_to_cart |
| Start checkout | initiate_checkout |
| Payment info | add_payment_info |
| Lead | lead |
| Purchase | checkout |
Match data
Hashed email, phone and external id, IP address, user agent and the epik click id, captured from the ad click on landing and kept in a first-party cookie.
Price
$49, $149 or $249 per month for 500, 3,000 or 7,000 orders, with a 14 days free trial.
Questions
What do I need from Pinterest?
Your tag id, ad account id and a Conversions API access token from Pinterest Ads Manager.
How are purchases sent to Pinterest?
As the checkout event, Pinterest's name for a purchase, with the order value, currency and the order id as event id.
Is there a test mode?
Yes. Turn on test mode and Pinterest validates the events and shows them as test events without recording them.
SOURCES
Try TRACK ATLAS free for 14 days.
Start free trial