Google Ads server-side conversions for Shopify
TRACK ATLAS records Google Ads conversions in the browser and sends ad-click conversions server-side with enhanced conversion data and consent.
TRACK ATLAS fires your Google Ads conversion labels in the browser with the Google tag, and sends conversions from visits that came from a Google ad server-side, with the click id and, when consent allows, hashed email, phone and name for enhanced conversions.
What is covered
| Browser | Server | |
|---|---|---|
| Purchase | Purchase label | When the visit has a gclid, gbraid or wbraid |
| Add to cart, begin checkout, page view | Optional labels | |
| Customer data | Hashed email, phone and name, only with consent | |
| Consent | From Shopify's cookie banner | Sent with the conversion; EEA, UK and Swiss buyers without a decision are treated as declined for user data |
Click ids that survive
The storefront script saves gclid, gbraid and wbraid in first-party cookies on landing and stitches them into the Shopify cart, so the order can be matched to the click even when the shopper buys days later.
Reporting
With a connected Google Ads account, TRACK ATLAS imports spend, clicks and impressions daily and shows them by campaign, ad group and ad next to the orders TRACK ATLAS attributed to Google.
Price
$49, $149 or $249 per month for 500, 3,000 or 7,000 orders, with a 14 days free trial.
Questions
What do I need from Google Ads?
Your conversion id (AW-...) and the purchase conversion label. Add to cart, begin checkout and page view labels are optional.
Which clicks are sent server-side?
Visits that arrive with a Google click id: gclid, or the gbraid and wbraid ids Google uses for some iOS traffic.
Can I see Google spend next to my sales?
Yes. Connect your Google Ads account to import spend, clicks and impressions by campaign, ad group and ad.
SOURCES
Try TRACK ATLAS free for 14 days.
Start free trial