What is Event Match Quality (EMQ)?
Event Match Quality is Meta's 0 to 10 score of how well the customer data in Conversions API events matches Meta accounts.
Event Match Quality (EMQ) is a score from 0 to 10 that Meta gives website events sent through the Conversions API. It reflects how much customer information the events carry, such as hashed email, phone, fbc and fbp, and how many match Meta accounts. Meta rates it Poor, OK, Good or Great.
SOURCES
Try TRACK ATLAS free for 14 days.
Start free trial